Cultural Influence on Portuguese App Localization Portuguese is spoken in 10 countries, and, even though it is the same language, there are cultural differences. Localizer portuguese how to#How to Localize Your App and Reach a Global Audience How to do Portuguese localization? This shows the importance of Portuguese localization, even for big brands like Tinder and Canva. Source: App RadarĪs you can see on both screenshots, most of the apps and games in the top charts are localized. So, to access this potential, localizing your app to Portuguese is a must.Įducation apps in the Brazilian Apple App Store Top Charts. However, according to the British Council, only 5% of the Brazilian population could communicate in English in 2019. So this is definitely a market where you want to be present! Brazilians spend daily 4.8 hours on their phones, only behind Indonesian and Indian consumers. In the same time frame, the consumers in Brazil also increased app usage in various categories, like shopping, learning, finances, and more.įrom 2016 till 2019, there was a global growth in app downloads of 45%, while Brazil had a 40% growth. In Q2 2020, app downloads for Brazil reached 3 billion, staying only behind India and the US. You have to know one crucial thing: in the list above, there is a country with one of the biggest app consumption in the world. São Tomé and Príncipe have no Google Play Store. To highlight the potential, let's look at the country list with the population size (May 2021):Īpple App Store and Google Play Store are both available in almost every country listed, apart from East Timor and Equatorial Guinea. Portuguese speakers are in South America, Europe, Africa, and Asia that’s the reach you can have when localizing your app for Portuguese. Portuguese is the 7th most spoken language in the world. Why should you work on your mobile app Portuguese localization? If you're interested in even more visibility in Europe, then check out our guidelines for German localization as well. Localizer portuguese series#The following post about Portuguese is part of our country series for your app localization. While many people can speak English or are native speakers, the chances are that people look for products and services in their mother tongue.īut with 7000 languages in the world, how should you decide which one to start with? If your goal is being available worldwide, then a good starting point is to aim at the most spoken languages in the world. When thinking about taking your app global, you probably think first of the English localization.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |